Category: SEO Tips

301 Redirects – Do they benefit SEO practices?

I get asked this question a lot.  Usually, it stems from a couple of sources…

1) Someone uses the wonderful tool over at WebsiteGrader to check their website.  One of the suggestions, is to use a 301 redirect to make sure either the non-www goes to the www version, or that the www version of your URL goes to the non-www.

2) Pragmites includes a short list of suggested optimizations when they do some link building for you.  One of their suggestions is the 301 redirect.

If you don’t know what a 301 redirect is, I suggest you start reading this article: What is a 301 Redirect?

Personally, I really stink at doing .htaccess modifications… so trying to figure out how to do this through .htaccess was not an easy task for me.  Until I found that someone had already done this, and had already written it up too!

SEO Book to the Rescue!

SEO has an excellent article on how to create a 301 redirect for your website. 

They have examples of how to 301 redirect non-www to www, how to redirect from www to non-www, and even one about HTTPS redirects…

Plus, as an added bonus, a way to redirect a large number of URLs from an old website, to a new one (PHP coding required for this last method).

How to Change the Website Anchor Text for your LinkedIn Profile

LinkedIn lets you set three Websites in your profile.  The default shows these as “Website” and “Blog”.   You can change these to use whatever anchor text you want.

Here are the steps to change the anchor text for a website link in your LinkedIn profile:

  1. Log into your LinkedIn account.
  2. On the left of the screen, click the Profile link.
  3. Scroll down until you see the Websites section, and click the Edit link for the link you want to change.  I’ve provided a screenshot showing where the Edit link will be:linkedin-profile-edit
  4. In the dropdown (see the left arrow), change this to Other.  You will now have a box where you can enter your anchor text.  This is the right arrow below.  You can change this to whatever you want.  This will be your anchor text.
  5. When finished, click the Save Changes button at the bottom of the screen. 
  6. Now, when you view your Profile, you will see your link with your anchor text!

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